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Now at Jeddah International College Bachelor’s Program in Architectural Engineering

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Digital Marketing
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Digital Marketing

Program Overview

Currently, digital media is playing a more significant role than traditional means in expanding the customer base of modern Saudi businesses. As a result, many businesses allocate more than half of their marketing budgets to digital marketing. This shift benefits both businesses and customers, as it allows for greater reach and accessibility. Consequently, there is a high demand for professionals who possess the skills to effectively utilize digital marketing techniques to achieve desired outcomes. At JIC, we recognize this trend and offer a comprehensive course that delves into the fundamentals of digital marketing, equipping trainees with the necessary skills to enhance their business.

Target Audience
Beginners in Digital Marketing who are new to the field of digital marketing
Beginners in Digital Marketing who are new to the field of digital marketing
Professionals already working in the marketing field who want to upgrade their skills
Professionals already working in the marketing field who want to upgrade their skills
Entrepreneurs and Business Owners who own or manage businesses and want to leverage digital marketing
Entrepreneurs and Business Owners who own or manage businesses and want to leverage digital marketing
High School and university graduates aiming at enrolling in an educational/training program that enables them to join the job market
High School and university graduates aiming at enrolling in an educational/training program that enables them to join the job market
Program Goals

The academic english centre is for those who aspire to

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Develop a strategic approach to digital marketing, comparing and contrasting with traditional methods

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Optimize content marketing through search engine optimization, social media management, and email automation

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Apply knowledge through hands-on projects and real use cases to build skills in strategy, execution and measurement

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Gain proficiency with current digital marketing tools and channels

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Apply a data-driven approach through campaign best practices, audience targeting, and performance analytics

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Master paid advertising and demand-generation tactics

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Integrate emerging technology like artificial intelligence and automation

career Opportunities
career Opportunities
<p>Social Media Specialist</p>

Social Media Specialist

<p>Digital Advertising Strategist</p>

Digital Advertising Strategist

<p>Email Marketing Specialist</p>

Email Marketing Specialist

<p>IT Professionals who work closely with marketing teams</p>

IT Professionals who work closely with marketing teams

<p>College students studying marketing, business, or related fields</p>

College students studying marketing, business, or related fields

<p>Freelancers and consultants who provide marketing services to clients</p>

Freelancers and consultants who provide marketing services to clients

<p>SEO Specialist (Search Engine Optimization)</p>

SEO Specialist (Search Engine Optimization)

<p>Web and Digital Data Analyst</p>

Web and Digital Data Analyst

<p>Digital Marketing Manager</p>

Digital Marketing Manager

<p>Job seekers hoping to break into the digital marketing field</p>

Job seekers hoping to break into the digital marketing field

<p>Career Switchers who are looking to switch careers and enter the digital marketing industry</p>

Career Switchers who are looking to switch careers and enter the digital marketing industry

Courses Covered
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Digital Marketing Landscape
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Search Engines Marketing
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Search Engines Optimization
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Social Media Marketing
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Email Marketing
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Artificial Intelligence, Automation and Emerging Technologies
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